Ask Quill

In-House Marketing

Your marketing budget is tight...and getting tighter. You still need to reach your customers, of course, but you now need to find a way to do it for a whole lot less.

If the above describes the challenge your office is currently facing, try creating and printing the marketing materials your office needs yourself! The benefits are many:

• You’ll save money—no outside agencies to deal with and no high priced designers and writers to pay

• You’re in control—no one know your organization better than you, so who better to write and design than yourself? It’s like the old saying goes—if you want something done right, do it yourself!

• You’ll gain added flexibility—print only the material you need, exactly when you need it! If something needs to change or be updated, you can do it in seconds without having to waste a bunch of previously printed pieces.

Of course, to create and produce the marketing material you need, you’ll need the right equipment. There are two excellent options you should to consider: multifunction machines or a high speed color laser printer.

Multifunction machines or laser printers-- what machine should I buy?

The answer, of course, depends upon what exactly you need to do to create your own marketing material. If you’re starting from “scratch”, we’d suggest multifunction machines like the Brother MFC-6490CW or the HP Officejet Pro OJ8500W because they let you scan in pictures and produce high quality printouts. If you already have your materials created and just need to make small updates to charts and text, then a color laser printer like the Lexmark C543DN would be an ideal choice with its fast 21 ppm output and sharp 1200x1200dpi resolution.